Halloween Candy: Which is the most popular?

most popular candies halloween trick or treat yoself

Ever wonder what are the most popular candies enjoyed on Halloween?

Yes, Halloween is a night where you get to wear whatever you like or take on the persona of whomever you want for a day, and no one will give you a hard time about it.  But, while many are focused on what kind of costume they’re going to wear, we’re all about the treats! 

It’s the one time of year that you can go to random people’s houses and collect as much candy as your heart desires from chocolate bars to candy corn.  But, have you ever stopped to think which ones are the most popular? Find out whether or not your favorite candies have made the list of these sought-after sweets.

What are the most popular candies for Halloween? 

According to a recent report by CandyStore.com which covers 12 years of data, these are the top 10 best-selling candies in the United States:

#10 – Hershey’s Milk Chocolate

chocolate bar

most popular candies halloween hershey's

Hershey’s milk chocolate bars have been around since 1900. They are the first type of chocolate that have been mass-produced in the United States.

Fun fact: Hershey’s milk chocolate bars in the United States have an inherently tangy, sour flavor produced by a trade secret process.

#9 – Sour Patch Kids

sour and sweet chewy candies

most popular halloween candy sour patch kids

Sour Patch Kids are best known for their sour-turned-sweet flavor. They were invented in the 1970s and now there are over four dozen variations available globally.

Fun Fact: Sour Patch Kids are known as “Very Bad Kids” in France

#8 – Tootsie Pops

lollipops with a chewy center

most popular halloween candy tootsie pops

Tootsie Pops are one of the most popular candies during Halloween and are actually the #1 selling lollipop in the world. They were created in 1931 and gained popularity in the 1970s due to their “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” commercials.

Fun fact: According to tests, it can take anywhere from 130-400+ licks to get to the center of a Tootsie Pop (depending on licking style and related factors).

#7 – Hot Tamales

chewy spicy cinnamon-flavored candies

most popular halloween candies hot tamales

Hot Tamales are chewy cinnamon candies that were originally produced in 1950. They are known for their spicy flavor.

Fun fact: Madonna is shown eating Hot Tamales in her documentary Madonna: Truth or Dare.

#6 – Candy Corn

chewable vanilla marshmallow-flavored candy

most popular halloween candy candy corn

Candy corn is likely the most polarizing candy on this list. You either love it, or hate it. However, many apparently love it because over 35 million pounds of candy corn are purchased each year according to the National Confectioners Association .

Fun fact: Candy corn was originally called “Chicken Feed” in the 1880s.

#5 – Starburst

fruit-flavored soft taffy

most popular halloween candy starburst

Starburst is a taffy candy made in the 1960s. There are four original flavors: lemon, orange, cherry and strawberry. The UK version is vegan, however, the US version contains non-vegetarian gelatin.

Fun fact: Starburst was originally known as “Opal Fruits.”

#4 – Snickers

chocolate bar filled with nougat, peanuts and caramel

most popular halloween candy snickers

Snickers is marketed as a candy bar that satisfies your hunger. It is the most popular chocolate bar in the world, selling over $2 billion annually worldwide.

Fun fact: The largest Snickers bar in the world was made on January 16, 2020. It came in at over 4.700 pounds and was 24 inches high x 26 inches wide.

#3 – M&M’s

button-shaped chocolates with a candy coating

most popular halloween candy m&m's

M&Ms were created in 1941 as a way to transport chocolate to warmer climates without melting and to also provide chocolates that would “melt in your mouth, not in your hand.”

Fun fact: M&M’s were named after Forrest E. Mars, Sr. (son of the founder of Mars Company) and Bruce Murrie (son of the president of Hershey’s Chocolate).

#2 – Reese’s Cups

peanut butter-filled chocolate cups

most popular halloween candy reese's peanut butter cups

Reese’s peanut butter cups were introduced in 1928 and became a hit through the decades. It now accounts for nearly half of all seasonal confection sales within convenience stores in the U.S.

Fun fact: Reese’s has been The Hershey Company’s top seller since 1969.

#1 – Skittles

chewable fruit-flavored button-shaped candies

most popular halloween candy skittles

Skittles are THE most popular candy for Halloween. They have been around since 1974 when the original flavors were: strawberry, orange, lemon, grape and lime. Now there are dozens of different variet

Fun fact: Skittles became suitable for vegans in 2009, when the company removed an animal-based gelatin from its ingredients.

P.S. If you don’t already have a Halloween costume, you can still get in the Halloween spirit with your very own Glutto-designed “Trick or Treat Yo self” T-shirt! 😉

Hello! I'm Kristina

Kristina Reynolds is the Founder & CEO of Glutto and an alumna of the University of California, San Diego. She writes articles & posts for Glutto Digest with insights from fellow industry experts. Furthermore, she is the author of The Fittest Food Lovers: How EVERY BODY Can be Incredibly Fit and Still Enjoy Food, a collaborative philanthropic book with proceeds going to charities that fight world hunger.